Focus areas
The studio returns to a small set of concerns and keeps looking at them from different angles.
AI
Using AI in daily work with interest, skepticism, and attention to where it clarifies versus where it distorts.
Systems
Thinking across work, health, and design through the structures that shape outcomes before intention gets a vote.
Wholeness
Mindfulness, embodiment, and practices that make it harder to outsource the self to convenience or performance.
Delight
Travel, games, and themed experiences as evidence that rules, surprise, and meaning can still coexist.
Message from the founder
I started The 404 Group as a place to bring several lines of thought into the same frame. My background is in technology and creative work, but the questions that interest me most are larger than any one discipline. How do systems shape experience? What makes a tool genuinely useful? What gets lost when efficiency becomes the dominant value? How do we stay present inside environments built to abstract us?
A lot of this has become more personal over time. Over the last year, I have been paying closer attention to the systems that shape daily life: using AI in work and noticing both the leverage and the distortions; losing a significant amount of weight by redesigning routines rather than relying on force; practicing mindfulness less as a performance and more as a stabilizing structure; and continuing to learn from travel, board games, and theme parks about pacing, incentives, friction, and delight.
This site is where those threads come together. It is part studio, part notebook, part public record. The aim is not to perform certainty. It is to make thoughtful work in full view of the contradictions, and to stay honest about what technology can do, what it cannot do, and what kind of future is still worth wanting.
Practice
The work here includes essays, interfaces, experiments, digital art, and reflections on systems in both professional and personal life. The through-line is consistent: I am interested in technology that clarifies rather than dominates, design that creates delight without manipulation, and structures that help a person remain more integrated rather than less.
If there is a thesis behind The 404 Group, it is simple enough to say directly: better systems matter, but so does the person moving through them.